During their first semester at Vanderbilt University, Zoe Antell and Jessica Kaplan recognized a need in the clothing industry. When required to dress in business attire, the pair experienced difficulty finding professional clothes that were both comfortable and fashionable. Knowing they couldn’t be the only ones who struggled with this issue, they began brainstorming how to address their concern. The pair developed two initial concepts – a blog where they would review their favorite pieces from different vendors and a marketplace vendor where they would buy their favorite pieces and resell at retail online. However, when further investigated, these concepts did not prove to succeed as they found no affordable, stylish pieces that they really liked. Jessica and Zoe interviewed over 30 women about their experience with shopping and buying business outfits as primary research to explore this problem further. As the research confirmed the market need existed, they decided to move forward in developing what came to be ready dress go.
Ready dress go designs and sells professional attire that is comfortable, high quality and stylish for aspiring business women. With a lack of options for women attending their first interviews or jobs, the brand targets young professionals from 18 to 24 and provides comfortable business wear with the ease of shopping from one place.
Since starting the business Jessica and Zoe established two crucial partnerships with female run businesses to align with their mission. They partnered with Prange Apparel, a female run manufacturing facility located in Nashville, and a clothing designer. Working with their designer, the pair develops concept ideas, sets technical specifications and then relays the product details to their manufacturer. These partnerships permitted their February launch where they sold 32 sets and brought in over $6,000 in revenue.
Since launching the ready dress go team is working to expand their product offerings and grow the business through a platform they’re calling “Join the Boardroom.” This platform is offered to customers post-purchase and serves as a place for women to access exclusive resources in the form of articles and blogs. They see this as an essential point of differentiation for the brand. They want women to wear their clothes with confidence but also want customers to feel as if the brand is supporting them as they embark on their professional journey.
With a goal of dressing every woman for success, Jessica and Zoe are working to continue expanding. To shop ready dress go’s first clothing line, visit their website shopreadydressgo.com.